Theory of change
Connect the problem, population, activities, outputs, outcomes, impact, assumptions, and external factors.
Growth OS records what we know, how we know it, who verified it, and what limitations remain.

Connect the problem, population, activities, outputs, outcomes, impact, assumptions, and external factors.
Define baselines, targets, sources, frequency, owners, and collection methods.
Link documents, measurements, photographs, and sources without hiding their review status.
Complement data with human context, review, and applicable consent.
Prepare evidence for funders, leadership, the board, and partners without inventing missing information.
Record permissions, expiration dates, restrictions, and alerts before publishing stories or images.

Documents, measurements, and stories are linked to projects, outcomes, and indicators. Gaps remain visible so reports do not promise more than the data can support.
Explore the trust principles →“An activity does not automatically equal an outcome; a click does not equal a donation.”
A trust principle built into Growth OS.